September 29, 2004

The Burma Campaign UK is today launching its redesigned and upgraded website: Since its launch in 2001 the website has become the Burma Campaign UK’s main method of communicating news and campaign messages to the public. It now receives more than 325,000 visits per year, making it one of the most visited Burma campaign websites in the world.

“Our website has become a vital campaigning tool for the organisation,” says Anna Roberts, Website Manager “This new site has a cleaner, simpler design, is easier to navigate, and contains much more information. The campaign action pages are the most important new feature, we now have ‘home pages’ for each of our campaigns, and we hope this will increase the number of people taking action via our site.

The redesign was carried out by web design company 23 Ltd. “The Burma Campaign needed a web site to handle the growing needs of the organisation and the changing requirements of the campaign,” says David Crane of 23 Ltd. “It was vital to create a design flexible enough to allow for the addition of new elements, but fixed enough to ensure these new elements remain within the overall style of the site.

“We at 23 Ltd are delighted with the results and feel the newspaper-like approach really conveys an impression of credibility and professionalism; whilst making the often large amount of text easy to read.  We are proud to be associated with an organisation campaigning for such an important cause and were delighted to reduce our rates accordingly.”

The Burma Campaign UK website has helped the organisation build an email campaign network that now has almost 5,000 members in more than 60 countries. In the past year more then 100,000 people have used the site to email the United Nations demanding it take action to free democracy leader Aung San Suu Kyi. The website-based campaign is being run jointly by Burma Campaign UK and MTV.

The Burma Campaign UK is also hoping the new site will increase online donations, and provide an easier information resource for journalists.

For more information contact Anna Roberts, Website Manager on 020 7324 4711.


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